Crunchyroll

Crunchyroll is a popular platform that offers a wide range of Japanese anime and Asian content to a global audience. It serves as a leading destination for fans of anime and Asian media, delivering a diverse selection of entertainment.

I lead the redesign of Crunchyroll's branding. The visual solutions to their problems consisted of choosing colors, icons, and a graphic style. The concept of this project was to create a style that was fun, upbeat, yet simple enough to not compete with anime aesthetics.

Responsibilities

  • Brand Identity

  • Illustration

  • Marketing Collateral

  • Advertisement Design

  • Merchandise Design

Working along side the eCommerce and Marketing departments, I created custom illustrations used to promote the Crunchyroll store. Each design was constructed into a theme based on the promotional idea or holiday.